BRANDING | WEBSITE DESIGN
SelfDesign Learning Foundation is the second largest distributed K-12 learning institution in BC. A revised brand identity, communication strategy and public facing website improved the organization’s visibility and outreach. SelfDesign is playing a leading role in the evolution of education in BC Canada, promoting methodologies for passion-based learning and life-long engagement.
Creative Direction, Branding, Communication strategy, Narrative and story development, Site architecture and design.
WhyFunded by the BC Ministry of Education, SelfDesign is the second largest distributed-learning school in BC. Its unique learner-centric approach has been a pioneering new model for K-12 education. The organization’s branding and communications had grown organically over time, and required re-thinking to better meet a growing demand for alternative public education. There was a disconnect between the program offerings and the demonstrated demand. We needed to help the organization better present their philosophy and innovative programs, and to help parents and families better understand their options, supporting them in making informed choices for their child’s education.
HowI put together a team and we developed a communication/design strategy, articulated a project development plan and workflow, and began sharing best practices with SelfDesign. We conducted a thorough analysis of the existing communications and identity, and made core recommendations for shaping a new values-based, user-centric communication culture. We leveraged this paradigm shift to create a clean, outward-looking brand identity and website as well as a clear customer-focused communication strategy, that the organization would be able to build upon.
ResultThis was the first project the organization had undertaken that was completed on time and on budget. The resulting work was highly regarded by the board, was welcomed by the administration and was readily adopted by this community-based organization. The project helped galvanize the organization around their external communications. The new brand and website received standing ovations when presented at the annual convention, and they continue to help align and strengthen unity.
Ombu is a cloud-based application for the rapid authoring and sharing of rich-media web experiences. Evolved from field work in building content-driven interactive presentations with clients, Ombu provided a platform and collaborative framework for the creation of compelling interactive stories directly in real-time.
RoleProject Concept, Creative Director.
Project Ideation, Creative Direction, Team Development and management, Architecture, UX/UI Design.
WhyDuring the creation of the Walt Disney Concert Hall project, the project team developed a highly adaptive workflow and a series of software workarounds to help validate and develop the WDCH story directly with the client. This allowed us to iterate in real time as we worked with the content and client's expertise. The combination helped us maximize the value of limited face time, and the process proved to be highly successful with the project stakeholders. It revealed to us an opportunity for developing our workarounds into a more robust, formal application framework.
HowLeveraging the experience, we conceived and bootstrapped an application for authoring and distributing rich-media presentations from the cloud within a web browser, creating a collaborative framework for teams to author rich media presentations. A significant feature of the application was embedding a highly customizable and intuitive navigation layer directly within the presentation content itself, allowing end users to experience both the content and navigation together. This seamless detail-in-context approach allowed users to stay oriented, and freed them to engage with and explore the content more deeply.
ResultOMBU has been well received critically, with clients demonstrating its additional value for creating and distributing courseware and online training.
ThoughtShare Communications. Founding member and Director of Design of a software development company that went public with 10M in financing. ThoughtShare produced a series of software products for the knowledge management industry, based on the collaborative use and sharing of user-enriched web content.
RoleDirector of Design.
Software Ideation, Creative Direction, Design Management, Team Development, Information Architecture, UX/UI, Branding, Web Design.